Enphase To Establish Installer Network In India

Enphase Energy, one of the early pioneers and specialist in microinverter-based solar-plus-storage systems, has launched its Enphase Installer Network (EIN), now being expanded into India. Enphase has been in the news recently for a string of partnerships in the space, both with storage firms and module firms.

Exclusive or trained installers are becoming increasingly important for major firms, as products become more complex, and perform more functions. Solar with storage for instance is a huge opportunity, where high capex requirements means the need for a quality vendor. Enphase clearly gets it, and has plans to maintain its reputation with its established network in India too.

Being part of the EIN network will give selected installers access to exclusive tools and other benefits, besides being able to offer the assurance of quality warranties  to homeowners who opt for Enphase-based solar systems. These include  exclusive access to new products, executive sponsorship, tradeshow invites, priority in product allocation, zero cost leads, discounted product warranty extensions, co-branding and promotion opportunities. Homeowners, can look forward to quality service and a platform to locate premium installers in their area, using an installer location tool.

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Enphase has created a three tiered system for membership of EIN, Enphase Platinum, Gold, or Silver installers. These are based on a system of performance benchmarks including product certification status, relationship duration, and homeowner satisfaction ratings.

As one of the oldest and well established names in the business, Enphase in India enjoys wide recognition and acceptability. That should mean a fast enough opportunity to scale up, considering the latent demand in the rooftop systems market, besides commercial markets, where Enphase has done well. While the firm has not shared any numbers on how big it wants the network in India to be, we have been given an indication of a number upwards of 200 by an existing solar inverter dealer. Coming up soon could also be more detailed and comprehensive warranties.

In recent months, service quality is being drummed as a key differentiator, to get out of the commoditised mindset of sola buyers, who are simply quoted costs in price per watt or Kilowatt by many installers, without details on brands being provided in the package. Premium, established brands like REC Group in modules, and now Enphase in inverters, obviously want to counter that with real differentiators.

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